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How To: Journey Builder

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Welcome to the Journey Builder 'How To' guide


The Journey Builder is a unique tool that allows you to create a journey simulator where participants can navigate in time and space to complete realistic tasks!

The Journey elicitation tool can be used to measure participants decisions - by changing the images, choices and promtps, the Journey Builder can be used to understand decision processes in a wide range of circumstances.

This tool currently has limited availability. Please see the Contact Us tab for more details!

Watch the video below for a short demo on the Journey Builder!

Length (mins): 1:41

More information coming soon - stay tuned!

Contact us


The Journey Builder is still in development. It is currently available via our Gorilla Studio consultancy service only. If you have a project you think would benefit from the Journey Builder, please contact consultancy@gorilla.sc to book a discovery call.

Alternatively, if you would like to stay updated on the Journey Builder's development, express your interest here using the Journey Builder option.