These are the course materials for Influencing Consumers module. You can find more information about the Influencing Consumers course in the guide.
These materials are educational resources for a marketing simulation practical
Built with Shop Builder (This tool requires a feature license to use in an experiment)
This is the control shop that participants will see in the Control condition of the experiment. Students should not make changes to this shop, but use this as reference for the control condition of the experiment.
Gorilla Open Materials Attribution-NonCommerical Research-Only
Built with Shop Builder (This tool requires a feature license to use in an experiment)
This is the intervention shop. This is where you will implement your marketing strategy to nudge participants towards purchasing your chosen product.
Gorilla Open Materials Attribution-NonCommerical Research-Only
Built with Task Builder 2
This is the Social Media Task. The images within this task can be updated to reflect your chosen strategy and nudge participants towards your chosen product before entering the shop.
Gorilla Open Materials Attribution-NonCommerical Research-Only
Built with Questionnaire Builder 2
This is the Blog that participants can see before entering the shop. The content of the blog should be edited to reflect your strategy, and nudge participants towards your chosen product within the shop.
Gorilla Open Materials Attribution-NonCommerical Research-Only
Built with Questionnaire Builder 2
These are the task instructions. Here, you can find the information about who the participants will be instructed to buy a present for.
Gorilla Open Materials Attribution-NonCommerical Research-Only
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