Gorilla Academy - Consumer Psychology

Participants were randomly assigned to a mood induction condition (happy, sad, neutral) where they watched 5 news clips of high, medium, or low valence (Samide et al 2019). The PANAS was used to assess mood after watching the videos. Participants then went into an online shop (Shop Builder) where they were tasked with buying a bottle of wine and a dessert to take to a dinner party. After checkout participants filled in a demographics questionnaire and the BIS-11.

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Consumer Exp

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Generic Consent

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Mood Induction

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GitHub for downloading Samide et al (2019) stimuli
https://github.com/memobc/paper-videonorming

Samide, R., Cooper, R.A. & Ritchey, M. A database of news videos for investigating the dynamics of emotion and memory. Behav Res 52, 1469–1479 (2020). https://doi.org/10.3758/s13428-019-01327-w
https://link.springer.com/article/10.3758/s13428-019-01327-w


PANAS

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Watson, D., Clark, L. A., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: the PANAS scales. Journal of personality and social psychology, 54(6), 1063.
https://www.researchgate.net/profile/Rachel-Bachner-Melman/post/Is-there-a-way-to-measure-negative-emotions/attachment/59d644a1c49f478072ead596/AS%3A273817966972930%401442294698972/download/PANAS.+20+items.pdf

What is the Positive and Negative Affect Schedule? (PANAS) - great website reviewing PANAS
https://positivepsychology.com/positive-and-negative-affect-schedule-panas/


Instructions

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Gorilla Shop

Imagine you are going to a friends house for dinner. Three of your friends are going to be there (4 people in total) and you've been asked to bring dessert and a bottle of wine.

Please add items to your basket that you would most likely purchase if you were spending your own money.

You can buy additional items if you like, however you must choose at least 1 bottle of wine and 1 dessert.

Remember there's often more items on different pages. To explore, you click on the arrows next to page to move through the items.

Gorilla Open Materials Attribution-NonCommerical Research-Only


Post Exp Qs

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Barratt Impulsiveness Scale (BIS-11)

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Patton JH, Stanford MS, and Barratt ES (1995) Journal of Clinical Psychology, 51, 768-774. PubMed ID 8778124
http://www.ncbi.nlm.nih.gov/pubmed/8778124

International Society for Research on Impulsivity - BIS review
http://www.impulsivity.org/measurement/bis11

Preferred Citation Samide, R., Cooper, R.A. & Ritchey, M. A database of news videos for investigating the dynamics of emotion and memory. Behav Res 52, 1469–1479 (2020). https://doi.org/10.3758/s13428-019-01327-w
https://link.springer.com/article/10.3758/s13428-019-01327-w
Stanton, S. J., Reeck, C., Huettel, S. A., & LaBar, K. S. (2014). Effects of induced moods on economic choices. Judgment and Decision Making, 9(2), 167.
https://www.fox.temple.edu/wp-content/uploads/2016/11/CR_Effects_of_induced_moods_on_economic_choices.pdf
Published on 30 July 2021