What truly drives consumer behaviour? Applied Consumer Psychology bridges the gap between cutting-edge psychological research and practical marketing strategies. Whether you're building a brand, tweaking your products pricing strategy, or redesigning your packaging, this guide explains how marketers can use psychological insights to make smarter, science-backed decisions, that will give your brand an advantage in todays crowded marketplace.
Find out more about the Applied Consumer Psychology teaching materials!
Built with Experiment
Want to see how Self Determination Theory applies to you? Complete the Intrinsic Motivation Inventory (IMI), which is one of the standard tools to measure intrinsic motivation and self-regulation and has been used in numerous laboratory experiments.
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Built with Experiment
Want to find out what your personality type is? Complete a version of the Big-5 Personality test online.
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Built with Experiment
Want to find out how good your working memory is? Take a working memory test and see if you are above of below average.
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Built with Experiment
Want to know if you have better memory for ads that use expanding, condensing or regular spacing?
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Built with Experiment
Review two different brands using Aaker's Brand Personality questionnaire and compare the results. Are the results what you expected?
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Built with Experiment
Want to get a better understanding of how an Implicit Association Test (IAT) works? Take an IAT online and what your implicit brand attitude is. Howe does your score compare to your friends?
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Built with Experiment
Want to get a better understanding of how an Iowa Gambling Task (IGT) works? Take an IGT and see what your implicit brand attitude is. How does your score compare to your friends?
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Built with Experiment
The Stroop task is a classic experiment within psychology. Participants are asked to name the colour of the ink a word is printed in, which becomes more difficult when the word itself spells out a different colour. For example, the word blue is printed in red ink. Think it’s easy, give it a go and see how well you do!
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Interested to see how ascending or descending prices influence purchasing behaviour? Complete the online shopping experiment below to find out!
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Built with Experiment
Interested to see how precise or vague prices influence purchasing behaviour? Complete the online shopping experiment below to find out!
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Built with Experiment
We’ve created an online shop selling a range of pizzas. However, there are a number of special offers available (a) 50% off multiple purchases (b) Buy One, Get One Free and (c) Buy Two, Get 50% Off. Which promotion results in the highest sales?
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Visit our experimental online shop and test whether social norms or scarcity appeals have the biggest impact on sales?
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Built with Experiment
Want to know if you are susceptible to the primacy and recency effect? Test yourself online and see which adverts you remember best.
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Built with Experiment
Want to see if participants are more likely to sign up to a webinar with an expert who lists their title, qualification or speciality? Complete our online task to find out!
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