Our highly configurable online store simulation allows you to test the behavioural impact of pricing, packaging, labeling, adverts and more.
The video above demonstrates the prototype. Many additional features are currently under development.
Messaging: Test product messaging before investing in a new product line.
Pricing: Test the impact of price changes to see how it alters purchasing decicions.
Nudging: Test product descriptions and badges to see if they can changes purchasing decisions.
By running between-subject experiments behavioural scientists can maximise impact of interventions to achieve their goals.
Researchers using the Shop Builder typically purchase their product listings separately. This allows researchers to customise the shop for their research question. Product information and images are then uploaded to Gorilla.
